The Black Label Grooming Ritual

Premium beard care essentials crafted to nourish, soften, and define your beard built for men who take pride in every detail.

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GP Alpha
GP Alpha
Johnny Slicks
Johnny Slicks
Lucid
Lucid

By Men, for men

Organic Beard Oil

Our Organic Beard Oil uses an all-natural blend of ingredients to repair your hair and promote healthy beard growth. It also works in other places where hair grows! Stay Slick.

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Beard Care

Beard Care

The
FIRST-EVER
Organic Clay Pomade made by US Marines!

Original scent is fresh, clean and masculine with notes of Amber, Teakwood, Coffee Beans, Charred Woods of Pine and Cedar, and Smoky Sandalwood.

  • Adds shine and hold, allows flexible styling with comb or fingers

  • Texture melts smoothly when rubbed between palms

  • Hair type suitable for all hair types

Awesome

Well formula 49 is great for a strong hold for your hair, but the scent is not as strong asi like it I perched (Rugged) love that scent but for 49 its not there.

Mark F.